Cheers! Events Blog

Celebrating Success!

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What’s Love Got To Do With It?

Knowing that Valentine’s Day was upon us, I asked our team to think about events that they have loved. Being the “newbie” on the team, and a relative newcomer to the event planning world, I expected to hear responses citing grandiose events, oozing with wow factor, where no detail was missed. To my surprise and delight, the stories that were shared nearly all mentioned charity events or events focused around giving back; big on emotion, with an excess of warm-fuzzies. One story in particular, recounted by our owner Kristin, had all of our waterworks flowing, begging to be shared on this day dedicated to love.

“A main focus of what we do here at Cheers! Events is team building events. Sometimes these take the form of a lively boat building competition, where one team member almost certainly ends up soaking wet. Other times we’re organizing a zany scavenger hunt through the streets of our favorite local towns. But sometimes the team building also serves as a give back to the community. And in this case, our client chose to build bikes for kids at the Boys & Girls Club.

This in and of itself is moving. You have this team of fairly fortunate individuals, coming
together to help children in our local community. You could leave it right there and it would be significant. But what happened to John* is something that I will never forget.
This particular bike building was even more memorable than usual. The children that were receiving the bikes were from incredibly difficult situations, yet despite all that they had to overcome, had still managed to get straight As. The Boys & Girls Club wanted to recognize this tremendous accomplishment with a meaningful reward, in hopes of encouraging them to stay on the right path. We arranged for a special lunch with the straight-A kids and bike builders, who were all top executives at the company. The kids & their buddies chatted their lunchtime away, before parting ways when the wrenches & wrists got to work. The executives made quick work of the bike building, likely fueled by the friendships that they had just made during lunch.
Typically with bike builds, the builders do not get to see the actual bike presentation. But in this case, and without the team knowing, we arranged for the presentation to happen that day. A little boy named Alex* enjoyed his lunch so much with John, that he was moved to write a letter to him. He had given it to his Boys & Girls Club leader, who in turn passed it onto me. When our unsuspecting team gathered later that day, I was able to present John with the letter from Alex, his 7-year old lunch buddy. He read it aloud, barely able to get through the words. I don’t have a copy of the letter, but it was something like this: Dear Mr. John, Thank you for coming to have lunch with me. You are my best friend. I am so excited to open a restaurant with you one day. Thank you.
Your best friend, Alex

Needless to say, John was overcome with emotion and there wasn’t a dry eye on an adult in the room. And watching the joy on those little faces as they rode their new bikes for the first time is seared into my memory. It is a moment in my career, and for that matter in my life, that I will never forget. It takes so little to make an impact that will last a lifetime. I have carried this with me since, and I am so grateful for the reminder of how lucky I am to have a hand in creating
memories like these.”
*not real name

By: Katie Hale



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Upcycled and Recycled

artpoolLet me start by saying that I couldn’t make this year’s show. To make a long story short, I had a freak lawn mower accident that projected a copper tube through my ankle. But this blog isn’t about that. It’s about the 9th Annual Avant Garde Runnway Event call TRASHION FASHION. Featuring Tampa Bay’s top designers creating looks from recycled & unorthodox materials, this is one of Tampa Bay’s most unique and inspiring shows of the year. But as I was at home nursing my bruised and battered pride, I was really missing everything that Trashion Fashion has to offer.

Marina Williams puts on a good show. Last year I remember how comfortable she looked on the stage as compared to years past. I believe she ended last year with a somersault. That’s confidence if I have ever seen it. Marina is the brain behind the show and the owner of ARTpool, the funky venue of the night. Designers created looks made of at least 75% recycled and upcycled materials including hats, props, shoes, and accessories. She is quite the host.

For the last few years, Cheers Events has helped by providing the lighted runway and lighting.  Hey, if it’s not lit then it’s not there! That’s what I say. I’m just glad to help and be part of the action, even if it’s from my computer with my foot elevated. Till next year Marina!

by Ronnie Lee

Co Owner/ Cheers Events Inc.

P.s. Mark your calendar for next year’s show many others. Take a look at what’s coming up on the Facebook page ARTpool Gallery!

Photo credit by HIBS Media and iHeart Images , Mermaidista Designs by Sati



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Bringing your Trade Show Alive with Video Mapping

With technology becoming more and more economically accessable, it’s easy to see why many event planners are using it in their events. A great way to do this is with projection video mapping. The possibilities are endless (with time and budget of course!) Take a look at our latest trade show in which we used Video Mapping to create a moving and dimensional digital signage for the trade show.

Take a look at our video to get the full effect!

Video Mapping at a Trade Show.

Video Mapping at a Trade Show.

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Team Building Tips

tiki bar tastings team building group ft desoto

Team Building Tips to Help You Plan

By: Karen Crockenburg / Event Manager / Cheers! Events

Break out of your everyday routine and break into FUN! Here are some categories to help narrow down what the type of team building that will work best with your group.

Outdoor/Indoor Activities

Social Events/Ice Breakers

Changes in the Workplace


Charitable Work


Now that you have a purpose behind your team building, it’s time for the details. Here are 5 tips to help maximize the group experience and steer your team building in the right direction.

  1. Know your participants. What would be appealing to them? Is this an active group?  Should the event be held indoors or out? Some events are more suited for men than women, and vice versa- would all of your guests be able to participate?


  1. Keep it 3 hours or under. The 3 hour mark is the magical time that people STOP feeling the magic! Team Buildings are a great way to lead into a dinner or lunch event. Your guests will have plenty to talk about with smiles on their faces if you direct them immediately into a comfortable setting with cold beverages and tasty food.


  1. Keep Their Attention. Make sure that all your participants have something to do. Waiting their turn in line to play a game is a good way to lose their interest. A professional DJ pumpin’ out the tunes will infuse the event with high energy and keep everybody dancing and singing.



  1. Keep It Simple. The directions need to be clear and simple. Don’t make anything too complicated. Whenever possible, give the teams hand-outs with important bullet points or have enough attendants to float around to the different teams to explain anything they may have missed during the initial instructions.



  1. Bring Everyone Back Together. During the closing ceremony, bring all the teams back together by honoring more than just the winning team. Awarding the Runners Up with certificates for title of “Most Spirited” or “Most Likely To Get Lost” will surely lighten the competitive shadow in the room and pull your guests back into a unified team.


We hope these tips have narrowed down the path of the endless possibilities in the expansive world of Team Building.  Go Team!


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3 Daughters Brewery

Helping to Create a one of a kind Venue

By: Ronnie Lee / Cheers Events

One of the most popular themes this year seems to be using unusual venues for events. So when we were asked to help transform the already outstanding 3 Daughters Brewery for a corporate event, we jumped and the opportunity. Sticking with the teal, metal and wooden elements of the venue, we brought in burlap for the cocktail tables surrounded with metal chairs, and teal runners to accent. Mason jar centerpieces were a small, playful touch. LED up lights slowly scrolled between teal and aqua to illuminate the huge silver canisters that the Brewery’s beers are made in, Foliage was brought in to bring the corners in and hide items that needed to disappear, such as work areas and mopping stations. To top it all off, burlap skirting touched up the stage and white drape with metal accents provided a stage backdrop. The trick is to highlight what is already there and create ambiance, but keep in mind that even though the event is in a brewery, it’s  still a corporate event.

Over 150 people arrived hungry, but that was no task for Urban Brews and BBQ. The menu they provided seemed to fit perfectly with the look and feel of 3 Daughters. If that wasn’t enough, two food trucks waited outside with more seating, picnic tables and games of Corn Toss and over sized Jenga!

Our client’s main concern was the heat, as the back of the brewery is not air conditioned. Misting fans were brought in and created a cool, breezy afternoon. Both roll up doors were opened also, allowing a natural breeze to lightly barrel through.

So next time your in the market for an original venue, take a peek at 3 Daughter’s. Oh, did I mention that they have pretty good beer! So if you haven’t been there, get on over  and enjoy everything they have to offer!

3 daughters lighting  3 daughters linens tables  band 3 daughters